Job Description
Main duties: To support the Head of Communications to develop, implement and evaluate a portfolio of communications services, projects and campaigns in line with the Trusts Engagement Framework. To develop, lead and deliver an innovative and effective digital communications plan for the Trust which supports public engagement and understanding and which positions the organisation at the forefront of the Welsh digital communications pack. To provide specialist digital communications advice and support to the Trusts Communications team, the Board, Executive Team, Senior Management Team and other senior managers on a day to day basis. To ensure that the Trusts digital platforms carry a full range of dynamic and engaging content and are refreshed frequently that will drive more visitors to these platforms and keep them there for longer; record audio/video content; create and edit assets using relevant software packages; use online analytics tools (including Google Analytics) and other metrics to evaluate and provide regular reports of the effectiveness of the Trusts digital communications activity and make recommendations on where improvements could be made.
There is an expectation to effectively and safely utilise equipment for content creation, including the use of specialised IT packages and digital cameras. To support the ongoing development of the technological platforms and work closely with Digital Health and Care Wales (DHCW) by horizon scanning for emerging digital innovations that are beneficial for the Trust to adopt to better engage with all stakeholders and service users. Be the main point of contact within the organisation for advice, support and training on the use of social media and digital communications including providing training/guidance to staff across the Trust to deal with any issues that arise. There is an expectation that the post holder will participate in the Communicationson-call rota, which is typically one week in every 6.
To support the Trust in its delivery of the IMTP and promote the vision and behaviours of the organisation to staff, patients and stakeholders. To represent the Communications department at meetings and to be the Communications digital lead for corporate priority (IMTP) campaigns. To plan, develop, promote and support larger scale campaigns initiated by the Trust, working with Trust colleagues on corporate and campaign identity, design and content, ensuring high corporate standards are developed and maintained. To write engaging copy in clear and simple terms to support campaign aims.
To deliver professional and credible communications/Public Relations advice to colleagues and stakeholders, which delivers organisational objectives and enhances the reputation of the Communications Team as a source of specialist advice. Supporting the management of all communications during adverse 'issues/crises'. This will include elements of external communication via the Trust website and social media. It will also include linking with the media to provide ongoing statements.
This may involve some working out-of-hours during periods of major pressure and/or during serious incidents. Preparing briefs/Q&As for representatives of the Trust on key issues affecting the Welsh Ambulance Service, working closely with executives, senior managers and others to reposition how the Trust is being portrayed externally. To deliver and support all appropriate aspects of internal and external communications undertaken by the Trust. The post holder will form an integral part of the Communications Team and work across a full range of external and internal communications functions.
To meet with staff from across the Trust and develop plans to positively promote their work and gain external and internal publicity for key organisational messages. Supporting the organisation, delivery and evaluation of events/visits. To support and provide additional exposure to national campaigns initiated by Welsh Government and Public Health Wales, including sharing content and links, developing a local angle to national campaigns, harnessing digital platforms to do so Coordinate the production and distribution of print/online publications including the Trusts Annual Report. This area of responsibility includes assisting the Head of Communications to write engaging and easy to understand copy, editing, proof reading as well as liaising with external design agencies and printers to ensure ahigh quality end product.
Develop, enhance and ensure consistent and accurate use of the Trust brand and comply with identity and style guidelines across all content and channels. To lead in planning and co-ordinating events that enhance the Trusts reputation and complement the PR and engagement activities of the Trust. To support the Trusts emergency planning and business continuity representation within the Communications Team. Undertake surveys and audits as necessary for supporting communications work.
Provide arrangements and services that support use of the Welsh medium and compliance with the Welsh Government and Welsh Language Commissioners standards
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