Job Description
Van Haven is looking for a Marketing manager to join our team in Sturminster Newton.
Van Haven Ltd. is on the lookout for a dynamic and visionary Brand & Marketing Director to lead our marketing operations into the stratosphere!
Job Purpose
As the Brand & Marketing Director at Van Haven, you will be at the helm of our marketing strategies, ensuring maximum efficiency, profitability, and return on investment for all our products and services. Your mission will be to drive growth by crafting exceptional marketing campaigns with a strong ROI.
Duties & Responsibilities
Your responsibilities will include, but not be limited to:
Creating a robust 12-month marketing & event plan, covering all aspects of our business – from brand, customer experience, events, new van sales & conversions lead generation, and more.
Devising a powerful digital marketing strategy that resonates with our target audience across relevant platforms.
Implementing "call to actions" and prospecting activities based on sales conversion rates to generate enough leads to achieve sales targets.
Enhancing the ownership journey for our valued Van Haven owners, fostering client retention and satisfaction.
Aligning our brand strategy with the CEO's vision by delivering extraordinary customer experiences that go beyond vehicle ownership.
Supporting the sales department by implementing activities to achieve specific sales goals.
Masterminding and delivering impressive events that align seamlessly with the Van Haven brand.
managing our diverse brand ambassadors and brand partner programmes
Setting specific targets and measuring ROI for all marketing activities.
Constantly monitoring customer satisfaction and providing feedback to the management team.
Managing data quality and CRM strategies to generate leads and achieve department targets.
Cultivating brand ambassadors and affinity partnerships to ensure mutual benefit and a positive ROI.
Regularly reviewing and assessing the performance of all marketing activities.
Ensuring effective communication of business results and customer experience across the team.
Driving process improvement initiatives using key data and proposing corrective actions when needed.
Monitoring the national market to enhance market sector penetration.
Implementing effective processes to measure and improve customer satisfaction and retention.
Elevating the customer experience through facility improvements, employee enhancement, and the use of technology.
Managing marketing costs in line with budgetary requirements.
Analysing all marketing KPIs and prioritizing goals for improvement.
Skills & Experience
To succeed in this role, you'll need to have expertise and experience in:
Use of management systems.
Managing a Marketing financial budget.
Best practice financial performance measures.
Good marketing practice.
Luxury industry.
Social Media.
Event management.
Customer Service & Teamwork
At Van Haven, we value collaboration and excellent customer service. You'll work closely with various teams and departments, including Sales, Workshop, Administration and third party marketing and media companies, to identify and generate selling opportunities and ensure seamless coordination. Performance Measures
Your job performance will be assessed based on:
Lead generation.
Return on marketing spend.
Customer retention.
Achieving Van Haven's customer satisfaction targets.
Reporting Structure
You will report directly to the Managing Director
Are you ready to take the reins of our marketing journey and elevate Van Haven to new heights? If you have the skills, experience, and passion for customer service and high end luxury vehicles, we want to hear from you!
Van Haven Ltd. is an equal opportunity employer, fostering an inclusive environment that welcomes candidates from all backgrounds.
Job Types: Full-time, Graduate
Salary: £40,000.00-£100,000.00 per year
Benefits:
Schedule:
- Every weekend
- Flexitime
- Monday to Friday
- Overtime
Supplemental pay types:
- Bonus scheme
- Commission pay
- Performance bonus
- Tips
- Yearly bonus
Ability to commute/relocate:
- Sturminster Newton: reliably commute or plan to relocate before starting work (required)
Experience:
- Digital marketing: 1 year (required)
- Marketing: 3 years (required)
Work Location: Hybrid remote in Sturminster Newton
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