We are a fast-growing video game startup based in Cambridge, UK, dedicated to creating immersive and engaging gaming experiences. Our team consists of passionate professionals who are committed to pushing the boundaries of what is possible in gaming. We are seeking a talented Product Marketing Manager to join our team and help us grow our brand and reach.
As a Product Marketing Manager, you’ll be responsible for launching our tiles across multiple platforms with a significant focus on building brand awareness, advocacy, Wishlists, community and ultimately game sales.
You’ll be hugely influential in creating, executing, tracking and optimising integrated campaigns across both paid media (paid social, influencers and events) and organic media (community, social, influencers, ambassadors, SEO and rich content). Experience as a streamer or influencer will be advantageous.
- Create and execute product marketing plans (PMPs) that deliver against each game’s pre launch awareness and post launch revenue expectations, from initial signing through to retail launch and post launch - including budgets, KPI sets and beat schedules
- Ability to balance multiple campaigns and projects across numerous media channels and multiple games at the same time and communicate clearly with multiple stakeholders both within and external to your team to ensure challenging deadlines and Wishlist/ sales KPIs are met
- Collaborating with internal and external creative teams to create best-in-class marketing assets to budget
- Determine KPIs for the PMPs and meaningful metrics that allow accurate analysis of each campaign and track commercial performance so you can optimise your plans in near real time
- Working as a stakeholder and influencer within the World Makers team, and our marketing partners.
- At least 3 years product marketing experience within the video games industry or relevant sector
- Experience delivering complex multi-channel global product marketing plans
- Excellent written communication skills
- Experience in drafting and editing copy for internal and external communications
- Excellent presentation skills, on camera and in person