Founded in 1999 by Sukhinder and Rajbir Singh, Speciality Drinks Group is a fast-growing and world-renowned international spirits company. It was one of the first multi-channel, multi-market global drinks distributors and is a leader in its field. Now made up of four group companies, it is an independently managed business and a recent addition to the Pernod Ricard Group since November 2021.
We pride ourselves on our imagination, creativity and ability to source and sell fantastic spirits across the globe. We love what we do and we would love you to come and join us.
We are looking for a passionate social media executive who can develop and track campaigns. This role fuses social media strategy, marketing, and content, so you will work closely with our marketing, creative and buying departments. You'll be responsible for overseeing the creation, management, and timely delivery of all key organic social media campaigns for The Whisky Exchange. You will provide support for sister entities (Old & Rare, TWE Events) and other companies in the Speciality Drinks Group (London Cocktail Week, Speciality Drinks trade, Whisky.Auction). This is a key role in the development of the reputation and commercial success of The Whisky Exchange that will focus on both our existing and new customers.
Your unique contribution
You will manage organic social media marketing campaigns and day-to-day activities (including Facebook, Twitter, Instagram, LinkedIn & Pinterest) for The Whisky Exchange. Your role will involve the following:
- Collaborate with Marketing and Buying teams to develop relevant content topics to reach the company’s followers
- Create, curate, and manage the organic content calendar (images, video, copy, etc). Work with copywriters and designers to ensure content is informative and appealing
- Monitor, listen and respond to users in a “social” way while cultivating sales
- Help PR with development and expansion of community and/or influencer outreach efforts
- Oversee design, ensure consistent visual branding that is compelling and gets the point across for social media graphics for all profiles (Facebook cover, profile pic, thumbnails, Instagram, Twitter, etc) and posts
- Analyse key metrics and tweak strategy as needed
- Compile weekly, monthly, and ad hoc reports showing results, and present these to management
- Stay up to date with latest social media best practices and technologies: monitor trends in social media tools, applications, channels, design, and strategy in international markets
- Adhere to rules and regulations
- Manage the following on all relevant channels:
- Audience growth, profile & engagement
- Content reach, Engagement & Type
- Response rate and quality
- Negative feedback
Your blend of talent
As well as having e-commerce experience working in a social media role for a b2c retailer, you will ideally have:
- Proficiency with project management tools e.g. JIRA, Trello, Basecamp or similar
- Knowledge of Facebook Business Manager and similar tool for different social channels
- Proficiency with Planoly, Later or similar planning tool
- Proficiency with Google Analytics or similar e-commerce reporting tools
- Outstanding English both written and verbal
- A well-organised, methodical approach with excellent attention to detail
- A high level of competence manipulating and analysing data and producing clear, concise, insightful reports – especially Excel
- A creative approach to problem solving
- A customer-centric approach
- A comprehensive understanding of the latest trends in the social media space
We offer great Healthcare benefits, company pension, staff discounts and 25 days holiday to give you some down time.
We’re committed to diversity and inclusion.
We promote diversity and inclusion throughout our business. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves.
We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.