Job Description
Overview:
Destructive is a luxury streetwear brand, committed to delivering perfection in every design. Our collections are meticulously crafted, and our uncompromising approach has positioned us as a trailblazer in the realm of luxury streetwear. We're looking for a Creative Social Media Specialist & Content Creator to join our small, close-knit team of streetwear enthusiasts. As part of this role, you'll play a crucial role in building a strong online community, driving social media growth, and amplifying the product scarcity of our exclusive collections across various platforms, including YouTube, TikTok, Instagram, email, and text marketing.
Position: Initially part-time (2-3 days a week), with the intention to transition to full-time based on social media growth and performance. The role requires working from our Reading based office.
Responsibilities:
Content Creation and Photography: Capture compelling product photos and utilise Adobe Lightroom, Photoshop and video editing skills to bring out the unique features of our collections, portraying the dedication and precision that goes into creating every item.
Strategic Collaboration: Work closely with our founder and product expert to ensure that our social media strategies align with our overarching brand vision. You'll also take ownership of the creative direction over time, displaying a keen understanding of our brand identity.
Social Media Management: Drive growth across our social media platforms. You will track performance metrics and use data-driven decision-making to improve content strategies, engagement, and overall social media presence.
Community Engagement: Build a vibrant and engaged community of followers. Your strategies should drive engagement, increase user-generated content, and facilitate meaningful interactions that promote brand loyalty.
Influencer and Celebrity Partnerships: Identify and collaborate with influencers and celebrities whose values align with our brand. You'll create strategic partnerships to increase our brand visibility and resonance with our target audience.
Email and Text Marketing Campaigns: Develop targeted and engaging email and text marketing campaigns. You will monitor campaign performance and optimise email and text flows to increase engagement and conversion.
Competitor Monitoring and Analysis: Keep a close eye on competitor activities and successful strategies. Using these insights, optimise our approach to maintain a competitive edge in the luxury streetwear market.
Data Analysis and Reporting: Analyse and interpret social media and marketing data to identify trends, gaps, and opportunities. You will prepare comprehensive performance reports, offering actionable insights for future strategies.
Innovation and Trendspotting: Stay on top of emerging trends and best practices in the social media and digital marketing landscape. We expect you to bring innovative ideas that will keep our brand at the forefront.
Cross-Functional Collaboration: Collaborate with other team members to ensure consistent messaging across all channels.
Customer Experience Focus: Our entire customer journey should feel luxurious. Your strategies will aim to deliver personalised content and interactions that leave a lasting positive impression.
Experimentation and Testing: Experiment with new engagement techniques and strategies. Your proactive approach to testing and learning will help us find the most effective tactics for our brand.
Brand Alignment and Protection: Deeply understand our brand's image and vision to ensure consistency across all social media platforms. Uphold our brand ethos in every interaction, reinforcing our commitment to luxury, exclusivity, and quality. Your role is pivotal in maintaining the integrity of our brand and protecting its reputation.
Career Growth and Professional Development: As you grow in your role, you'll have opportunities to take on more responsibilities and potentially build a marketing team around you in the future.
Must-Have Requirements:
Experience: Minimum 2 years of experience in social media management and digital marketing. Previous work in the fashion or luxury sector is a plus.
Skills: Proficiency in Adobe Lightroom, Photoshop and any video editing software. Excellent understanding of social media platforms and their respective analytics tools.
Knowledge: Deep understanding of the current social media and digital marketing landscape, including emerging trends and best practices.
Communication: Strong written and verbal communication skills. Ability to effectively collaborate with team members and manage influencer relationships.
Creativity: Proven ability to create compelling content that resonates with the target audience and drives engagement.
Analytical: Ability to analyse and interpret social media data and use this to drive strategy and decision-making.
Proactivity: Comfortable with taking initiative and testing new strategies.
Success Metrics:
Integrated Marketing Approach: Success is creating a seamless and cohesive brand experience across all marketing channels - social media, email, and text marketing.
Brand Storytelling: We measure success by how well our brand narratives and content resonate with our audience, fostering brand loyalty and community growth.
Product Demand: By enhancing our brand's aura of exclusivity, we aim to increase product demand and sell-out collections. Your strategies will play a key role in achieving this.
Customer Engagement: We'll measure success by the strength of our customer relationships and repeat purchases driven by your targeted social media strategies, email and SMS campaigns/flows.
Leadership: Demonstrating initiative and leadership, owning the role, and guiding the team towards a stronger brand presence will indicate success in your role.
Community Building: An increase in user-generated content and active interactions within our online community will be key indicators of your success.
Marketing Impact: We'll evaluate the effectiveness of our marketing campaigns based on metrics such as engagement, conversion rates, and customer retention.
If you have a passion for luxury streetwear, marketing excellence, and an ability to connect with our community, you could shape our brand's personality. As our Creative Social Media Specialist & Content Creator, you'll define our marketing strategies and set Destructive apart in the luxury streetwear scene.
Job Types: Part-time, Permanent
Part-time hours: 16-24 per week
Salary: £20,000.00-£22,000.00 per year
Benefits:
- Employee discount
- Free parking
- On-site parking
- Sick pay
- Store discount
Schedule:
Ability to commute/relocate:
- Reading: reliably commute or plan to relocate before starting work (required)
Application question(s):
- How do you stay updated on the latest trends and best practices in social media and digital marketing? Can you share an example of how you implemented an emerging trend in a previous role?
- What strategies do you use to build and maintain an engaged online community? Can you share an experience where you successfully fostered meaningful interactions with followers?
- Tell us about a time when you collaborated with influencers or celebrities to promote a brand. How did you identify suitable partners, and what was the outcome of the collaboration?
- In the luxury streetwear market, exclusivity is essential. How would you approach content creation to enhance the aura of exclusivity around our brand and products?
- What tools and metrics do you use to track the success of your social media campaigns? How do you use data to inform your decisions and improve strategies?
- How do you ensure consistent messaging and brand identity across different social media platforms? Can you share an example of a situation where this was crucial?
- What steps do you take to understand a brand's unique identity and vision before creating content? How do you ensure that your content aligns with the brand's ethos?
- How do you approach A/B testing and experimentation with new strategies? Can you share an example of a successful test you conducted in the past?
- What do you know about our brand, DESTRUCTIVE, and how do you see yourself fitting into our team and contributing to our success?
- Can you provide examples of social media campaigns you've managed in the past that were successful in driving engagement and increasing brand visibility?
Experience:
- Photography: 2 years (required)
- Social media management: 2 years (required)
- Videography: 2 years (required)
- Social media marketing: 2 years (required)
Work Location: In person
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