LivePerson (NASDAQ: LPSN) is a global leader in trustworthy and equal AI for business. Hundreds of the world's leading brands — including HSBC, Chipotle, and Virgin Media — use our Conversational Cloud platform to engage with millions of consumers safely and responsibly. We power a billion conversational interactions every month, providing a uniquely rich data set and safety tools to unlock the power of Generative AI and Large Language Models for better business outcomes.
At LivePerson, we foster an inclusive workplace culture that encourages meaningful connection, collaboration, and innovation. Every mind is invited to ask questions and actively seek new ways to achieve success and reach their full potential. We operate as one with a growth mindset. This means spotting opportunities, solving ambiguities and seeking effective solutions to challenges that make things better.
Overview:
Reporting to the Senior Director, Revenue Marketing, you will have responsibility for marketing activity while work closely with the broader organization - Product Marketing, Brand, Growth Marketing, SDR, Marketing & Rev Ops, Sales and Partnerships - to drive regional multi-touch, multi-asset, multi-channel campaigns, to deliver pipeline outcomes.
- Tailor strategic campaigns to EMEA market interests, taking into consideration language, culture, regional trends and interests and the competitive landscape.
- Work with growth marketing to drive campaign influenced engagement across marketing channels (SEO, PPC, events, email, paid social), deepening new logo, customer and partner engagement across all pipeline stages - while exceeding business targets.
- Work with Product Marketing to ensure campaigns meaningfully reflect our product value, user/buyer personas and competitive differentiation.
- Create and maintain a strong partnership with the Field including SDR, AE, AM and LP1 leadership, to ensure alignment on campaign and event strategy and pipeline goals and revenue achievement. Being perceived as a true and trusted partner to these teams is critical to the success of this role.
- Work with Brand to ensure campaigns and events amplify brand awareness and appropriately reflect our brand standards.
- Tailor campaigns for customers, to increase user adoption, retention and expansion.
- Manage and retain a team of high performing field marketing and events professions.
- 10+ years of related experience with:
- 7+ years experience driving high-impact marketing programs in a fast paced environment
- 7+ years managing individual contributors including hiring, inspiring and leading within a marketing organization
- Demonstrated experience in demand generation - including digital and Marketing Operations
- Regional expertise
- Experience building measurement and attribution models to drive investment and marketing strategy
- Collaborating effectively with sales to achieve results - building a deep relationship where they're trusted partners and allies working as one team
- Experience working with operations to define and develop solid processes that can then be used to deliver high-converting programs that result in revenue
- Experience driving targeted messages in B2B markets with account based marketing
- People-focused leader with proven ability to build creative, collaborative teams; develop people; and link performance to overall business objectives. You've managed teams and have experience as a 'manager of managers'.
- Strong analytical and quantitative skills – must have the ability to analyze and derive meaning from data which you will then translate into actionable changes
- Passionate about Marketing - both the art and the science
- Ability to build budgets with justification and validated assumptions to explain marketing plan, impact, and ROI
- Health: Medical, Dental and EAP.
- Time away: 28 days holiday + up to 5 Care Days.
- Financial: Workplace Pension Scheme, Employee Stock Purchase Plan.
- Family: Paid Parental Leave, maternity support.
- Development: Native AI learning.
- Additional: Group life insurance, exclusive perks and discounts and more.
- #LI-Remote
LivePerson is a hub for the ever-curious and proactive, offering a flexible work-life balance tailored to individual needs. With offices and WeWork locations worldwide, our flexible work policy provides our teams the freedom to work from their preferred environment. We're very proud to have earned recognition from Fast Company, Newsweek, and BuiltIn for being a top innovative, beloved, and remote-friendly workplace.
We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.
We are committed to the accessibility needs of applicants and employees. We provide reasonable accommodations to job applicants with physical or mental disabilities. Applicants with a disability who require reasonable accommodation for any part of the application or hiring process should inform their recruiting contact upon initial connection.