About the Role
In this role, you will drive best-in-class integrated marketing strategy and plans that build brand impact and drive growth in the UK & Ireland. You’ll be in charge of initiating and implementing insights-driven marketing plans to fuel consumer demand and strengthen Uber's connection with consumers.
What You'll Do
- Develop a strategic understanding of market priorities (business targets, P&L priorities, and segmentation), and generate marketing strategies and plans that align with both the market priorities and the global brand strategy.
- Drive the learning agenda with the research and analytics teams to uncover needed insights and measurement plans.
- Based on the global marketing strategy, develop, localize, and/or pulse up initiatives to align with market and regional strategies.
- Work with key stakeholders to develop and implement campaigns across owned and non-owned channels, including media, creative, research & insights, performance marketing, CRM, comms, etc.
- Help run partnerships with external partners and develop joint marketing activities and co-marketing plans.
Basic Qualifications
- Consumer marketing or related experience delivering work with measurable business results on time and on budget
- Experience working on 360° campaign development, including creative and media agency management
- Strong business sense and ability to think strategically and analytically
- A strong customer-centric demeanor, always thinking about how customers interact with the brand
- Curiosity and creativity, full of fresh ideas to generate user growth and build the brand
- Self-motivation and drive, with the ability to work well independently and within a group setting to push projects to completion
- Ability to succeed in an environment of ambiguity and capability to adapt positively to changing circumstances
- High bar for quality, efficiency, and delivering results
- A hands-on and dedicated approach to operationalize projects quickly
- Excellent written and verbal communication skills
- Excellent organizational skills to prioritize tasks without losing sight of the highest priorities
Preferred Qualifications
- Bachelor’s degree in Marketing, Business, or similar - Advanced degree is a plus
- Experience working for a global brand
- Experience crafting regional marketing strategies and plans
Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.
Offices continue to be central to collaboration and Uber’s cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.